Over the years, with scientific advancements along with awareness among the general public, the art of taking care of skin has changed for good. Consumers may no longer blindly fall for the claims made by various beauty products. Alongside, terms such as natural, toxin-free, chemical-free, organic, clean, etc. have become an essential part of the conversation. However, what does clean beauty actually mean? And why has it become so integral today? What Is Clean Beauty? The definition of clean beauty differs from person to person and their skincare needs. T he simplest way to explain clean beauty is ensuring using beauty products that are made without chemical ingredients or are suspected to harm human skin. Clean beauty skincare may include anything; from minimising the usage of controversial chemicals in your skincare, including preservatives like parabens and phthalates, and dyes to using skincare products that suit your skin better. More importantly, clean beauty includes skinc...